Google's Best SEO Tools completely Free
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Google's Best SEO Free Tools that can optimize your websites effectively.
Google Top Best SEO Tools
1․Google Page speed insights
Page Speed Insights (PSI) reports your page speed score and suggestions to make your website faster through our online tool and shows detailed information about performance of the page speed on your website on both mobile and desktop devices, and gives suggestions on how that a page need to be improved, that provides information about your site has performed based on data from your actual users around the world.
Why page speed importance ?
- Longer page load times have a severe effect on bounce rate for example.
- If page load time increase from 1 second to 3 seconds, bounces rate increases 32%.
- If page load time increases form 1 second to 6 seconds, bounce rate increases by 106%.
Google Page Speed reports
1․Core web vitals assessment
Core web vitals reports based on three important metrics called LCP, FID, and CLS
Largest contentful Paint (LCP) Good score -2.5s or less.
The LCP reports the loading time of largest images or text block in your webpage.
First Input Delay (FID) Good Score – 100milliseconds or less.
The FID measures user’s experience and user’s interference and site responsiveness.
Cumulative Layout Shift(CLS) Good Score – 0.1 or less.
The CLS measures the largest burst of layout shift that means a visible element changes its position from one frame to another frame it occurs any time due to codding errors.
The 75 percentiles of all three metrics are considers good webpage in core web vitals assessment
2․Performance Score
A score of 90 or above is considered good,50 to 90 is a score that needs improvement, and below 50 is considered poor.
Finally PSI shows complete diagnose issues about a site that need to be fixed that issues like removed unused third party javascript library, unused CSS, large image and video files to improve your site performance.
2․Google Analytics
Google Analytics works by the inclusion of a block of JavaScript code in head section in your html code that allows tracking your page that completely collects data about the page performance and sends that information to the Analytics server.
Google Analytics reports
1․Real time report
Real-time allows you to monitor currently how many peoples visits the site right now, which pages are they viewed form your website, how long they stayed in that particular page like this kind of information are shown in Real time reports
2․Audiences report
Audiences report gives detailed information about your customers who have in that current event shopping in your page how many customers just viewed your products how many customers purchase your products.
3․Acquisition report
Understanding how users find your site through google ads or external links, this information gives idea about in which particular area you focused to develop your business. Finds there are how many new users and regular users visit your site. In acquisition report the lifetime value chart shows the average revenue from your new users over their first 120 days.
4․Behavior report
Behavior report you clearly understand that the users behavior on your site, That report give detailed information about a site content, page speed related to size of the content, Site search, Events, Adsense. It gives important information about site Bounce rate the percentage of single page visits, users visit a single page or article on a website and then leave suddenly without taking any actions in a page, that’s counted as a bounce and is factored called bounce rate.
Bounce Rate Score
26 to 40 percentage consider good site. 41 to 55 percentage is average. 56 to 70 need lot of changes in user interference. To avoid higher bounce rate focused to improve your language, graphics, color, and responsiveness of your page.
5․Conversion report
Conversion report gives how many users have sign-up for your email-newsletter, and subscribe your site and how many customers have complete purchase from your site.
3․Google Keyword Planner
Google Keyword planner is a powerful SEO tools but in order to use the google keyword planner you need to have a google ads account. Google keyword planner helps you research keywords for your search campaigns. You can use this free tool to discover new keywords related to your business or services and see estimates of the searches they receive and the cost to target them. Words that describing your products or service then analyze users or customers searched keywords through Google Analytics and Google search console then find a perfect keywords suitable for your business or services and select where your ads to be shown.
Discover new keywords ‐ search for words or phrases to your products or services. Research keywords ‐ This gives understanding you know how often certain words are searched by users and how those searches have changed over time. Get bid estimates ‐ Suggested bid estimates for each keyword. Make you plan ‐ once you found the keywords you like, launch your campaign. Every time users or customers click that advertisement your page will be appear in first place of google searches and also improve your business, that should be analyze in google analytics.
4․Google Search Console
Google search console is helps you maintain and troubleshoot your sites presence in google search results you don’t have to sign up for search console to included in google search results. Google search console tools helps you measure your site search traffic and performance and helps you understand and improve how google see your site. Find and fix problem that shows google search engine traffic data for your site that reports how many times your site appears in google search that allows to check indexing status and optimize visibility of your websites and give alerts when google encounters indexing spam or any other issue on your site and trouble issue for AMP (googles Accelerated mobile pages), mobile usability and other search features.
Google Search Console reports
Impressions: The number of times any URL from your site appeared in search results viewed by a user not including paid google ads search impressions. Clicks: The number of clicks on your website URLs from a google search results page not including clicks on paid google ads search results. Average position: The average ranking of your website URL for the users searched keywords. CTR: Click through rate calculated as clicks/impressions * 100.
Landing Page report
Landing Pages report lists your site design, responsiveness, how long users stay in your page, about your internal link pages, etc., Only Canonical URLs are included in this report that means a main page of website. If the URLs for a site are performing well in terms of appearing in search results through users how many times click your page, Click through Rate, impressions, but are not performing well in terms of engagement with the your internal linked pages associated pages then your content might not be fully relevant to what users had in mind, or a site design might be making it difficult to understand the content so they experience a site-performance problems. So need to take concentrate and overcome your problems to improve your site performance for users.
Countries report
Let you see which country users produce the best search performance and user engagement for your site. If you notice strong search performance but poor user engagement from a specific country, so you can be develop a language-specific version of your site for those users.
Devices report
The Devices report lets you see which category of devices (desktop, tablet, or mobile) delivers the best search performance and user engagement. If you notice strong search performance but poor user engagement from specific devices (mobile or tablet), then you need to design your content of your site for that devices.
Queries report
The Queries report lists the Google Searches searched by users that generated impressions of your website URLs in Google organic search results. Understand how users search and compare your site content and users search, it is relevancy to users search keyword and your content, so improve your content for users search keywords. Those queries provides insight into how to optimize your content.
5․Google Lighthouse
Lighthouse is an open-source, automated tool for improving the quality of web pages. You can run it against any web page. It has audits for performance, accessibility, progressive web apps, SEO and more. Each audit has a reference doc explaining why the report is important, as well as how to fix it.
Run Lighthouse in Chrome DevTools
- Download Google Chrome.
- In Google Chrome, go to the any URL you want to audit.
- Open Chrome DevTools.
- Click the Lighthouse tab.
- Click Generate Report. DevTools shows you a list of audit categories. Leave them all enabled.
- After 30 to 60 seconds, Lighthouse gives you a report on the page.
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